Why Should Your Clients Stage Their Houses?

June 26th, 2007 by Lyn Spicer

Staging is done with no one particular in mind, (but rather with everyone in mind), and it’s mainly an editing and an elimination process, whereas interior design is a supplementing process (of adding beautiful things that have a personal meaning to a client). During staging, the objective is to use as much of what you’ve got and to arrange it, and to present it in the best possible way to accentuate the good points of the property, and to down-play negative aspects. Simple Staging methods can be used to get any house ready for sale. It just takes a little it of creative thinking, and in most cases, not a lot of time or money needs to be invested in order to achieve a great result.

Most sellers have naturally styled and designed their home decor to reflect their own personal likes and taste - but, the way that you live in your home, and the way it should look when it comes to selling are two VERY different things. Some basic changes like neutralizing, de-personalizing and de-cluttering your home will immediately create mass appeal and this increases the number of potential buyers for your property.

With home staging, we strategically regroup furniture and accessories so that we emphasize the best features of the property, and we try to minimize negative aspects with careful use of colour and style. Very often our staging suggestions are cost effective, quick to implement, and everything that we do is based on maximum effect - for minimum costs. We’re working together with you to help you to change your home quickly and effortlessly to make it more appealing to buyers. In staging, the existing contents of the home are considered and everything unnecessary, personal or extreme is removed or packed away for you to enjoy in your next home.

Potential buyers are looking for a home that they feel that they can live in. Over 90% of buyers will be blinded by the current presentation of your home, and they can’t imagine themselves or their belongings "living" in your home if they are surrounded with memories of you, your life, and your family.

A mental shift in thinking is needed to understand that buyers need to see the shell of the house more clearly, so that they can mentally imagine themselves and their own furniture fitting into the home. And, once you grasp that concept, and you prepare your home accordingly, you’re on to a winning formula for achieving the best possible price for your property.

Posted in Staging Tips

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